Humans are first and foremost social creatures, and this fact shapes and explains most of our choices.

We’re not just blindly driven by hard-wired instincts to hunt, gather or reproduce – our decisions are based on more than “nudges” exploiting individual cognitive quirks.

Alex Bentley, Mark Earls and Michael J. O’Brien show how we use the brains of others to think for us and as storage space for knowledge about the world – and how focused social learning by a few gets amplified as copying by the masses.

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