The Secret to Small Business Success: Sell What You Love

There were great costs for him to get to where he is today, but his victories, no matter how small or unique, are still his. If we stay interested, if we keep our doors open, we just may find our own unique victories soon enough.

Visit SaltwaterCritters at www.saltwatercritters.com. Special thanks to Russ Leiner and his family for all of their help on this and other projects.

Jaron Serven graduated last year as a Master in English from UAlbany, and is now a professional freelance writer/editor in the Greater New York City Area. Follow him on Twitter @j_serv, and check out his music and culture blog at www.jaronserven.com

References:

“The Rise of The 1099 Economy: More Americans Are Becoming Their Own Bosses” by Joel Kotkin, Forbes http://www.forbes.com/sites/joelkotkin/2012/07/25/the-rise-of-the-1099-economy-more-americans-are-becoming-their-own-bosses/

“Think We’re the Most Entrepreneurial Country In the World? Not So Fast” by Jordan Weissmann, The Atlantic http://www.theatlantic.com/business/archive/2012/10/think-were-the-most-entrepreneurial-country-in-the-world-not-so-fast/263102/

“Follow These 10 Steps to Starting a Small Business” U.S. Small Business Administration http://www.sba.gov/content/follow-these-steps-starting-business

“Personal Touch Means Business” By Norwin A. Merens, Sales Vantage https://www.salesvantage.com/article/1455/Personal-Touch-Means-Business

“7 Things Customers Want Most From You” and “6 Things Every Customer Wants” by Geoffrey James, Inc.com
http://www.inc.com/geoffrey-james/7-things-customers-want-most-from-you.html

http://www.inc.com/geoffrey-james/6-things-every-customer-wants.html

“Setting Up a Saltwater Aquarium” Petco Caresheet http://www.petco.com/caresheets/fish/SetUpSaltwaterAquarium.pdf