Marketing trends in the retail industry

In the retail industry, marketing trends come and go just like in any other industry. While one day you might be focusing all of your efforts on marketing to your loyal customers, the next you could be spending all of your marketing budget on influencer marketing. 

In this article, we are going to tell you about some of the biggest marketing trends in the retail industry right now. This will include everything from influencer marketing to next-day delivery. Keep reading to find out more about this.

Digital Signage

One of the trends that you might have come across in the retail industry lately is the use of digital signage. This is something which all of the big brands are using and that even some of the smaller retail businesses are spending money on because of how effective they can be. Companies like Cenareo have even created software to make managing the content on these signs easier to handle. You can find out more about this software here: https://cenareo.com/retail/

If you aren’t already using digital signage then now is the time to jump on board with this trend. It could really benefit your retail business.

Influencer Marketing

Influencer marketing has really taken off over recent years and this is something which isn’t going away any time soon. Influencer marketing can work well in many different industries but for retail, it really can make a huge difference to sales. If you can find the right influencer for your brand then you can get your products out there in a matter of seconds to your target market. While the cost of influencers can be quite high, this is a worthwhile investment of your marketing budget. This is a trend that works well with those who are active on Instagram.

Next-Day Delivery

When you buy instore, you get your item right away and this can give you instant gratification. Of course, when you buy online, you need to wait on the order being shipped and then delivered to your door. The difference in these acted as a barrier for online retail brands when online shopping was first around but now next-day delivery is saving the day. Many retail brands are offering next-day delivery like Amazon and the top clothing brands in 2019. While some brands charge extra for this, those using this for marketing are offering it for free. This is something to watch in 2020.

Pay Later

The final marketing trend that we are seeing a lot of in 2020 is the ‘pay later’ trend. This is something that many brands are using to encourage their customers to buy right away, even when they don’t have the money to do so. This marketing strategy reduces the number of abandoned carts and is really simple to set up. Companies like Klarna are offering this service and it is expected to become an even bigger trend in 2020.

Final Verdict

As you can see, there are plenty of marketing trends in the retail industry right now. For those working in this industry, staying on top of the latest trends is vital or else you can fall behind. There are always new retail brands coming forward with their new strategies and these are often the people to pay attention to. If you are in the retail industry then you should consider trying out some of these ideas in order to increase traffic to your site and instore sales. Who knows what kind of trends we’ll see in 2020 in this sector?