8 ways to actively engage with your customers

In the modern era, being able to engage with your customers is key to improving sales and getting noticed. Without customers, your business wouldn’t be where it is today, so showing them that you appreciate them and taking time out to focus on engaging with them is what makes a business truly successful. If you want to actively engage with your customers, here are 8 ways to do so.

Be More Than Just a Company

Building an emotional connection with your customers is what is likely to get you noticed. Customers are more likely to want to interact with a person than a company. If you remain faceless, you aren’t going to make the best connections with your customers.

This could be as simple as adding an employee page to your website and Facebook account. If you use social media to interact with customers, ensure any replies are signed off by the employee themselves. If a new customer joins your email newsletter or purchases a product, be sure that an introductory email is sent out with a little bit of information about the company and yourself, along with a photo.

Create Your Own Community

Online communities are great for actively engaging with clients. You may want to start your own community, but your best bet is to use the ones already available, such as social networking sites. Facebook, LinkedIn and Google all give you the chance to advertise and create a community for your business. Here you can develop social media marketing strategies.

Utilize Technology

In the world of customer interaction, technology is a business’s best friend. This may mean letting customers share their location with you, so you can actively advertise and promote deals in their area. Use social media as more than an advertising platform – use it as a tool to see what customers like and dislike and what posts they react to the most. Here are 5 great technologies that can be used to enhance customer interaction.

Celebrate Customers

Customers like to feel as though they are part of the community and so celebrating a customer can make them feel part of the team. This may mean promoting customers if they have done something good with your product or service, or highlighting your very own customer of the month. If you are celebrating a big success or birthday within your business, why not allow your customers to be part of this with exclusive discounts? You may even want to host an exclusive party. If you run a blog, you could ask customers to write content for this.

Hold Contests

Every customer likes to get something for free, and contests can keep customers interested, as well as remind them that you are still there. This can be done via email or social media. There are many business accounts that carry out “like and share” posts on Facebook or Instagram “like and tag” contests. These all advertise your business to others while engaging the customers you already have.

Share Exclusive Promotions via Email

Customers like to feel appreciated, and they are much more likely to shop with you again if you offer promotions via email. You need to ensure that these don’t become spam, or you’ll find people unsubscribing. If you don’t already have one, an email newsletter is the best way to engage customers about what’s happening with your business and share exclusive events or deals.

It can take time to create an email newsletter, but Sendinblue have created the perfect guide to producing your perfect newsletter. Here you can find out how to create an email newsletter from start to finish, including using their service to easily create and style your business newsletter. There is even the option of using a template if design isn’t your forte.

Host a Business Event

Hosting your own event allows customers to come and see a new product that you have created, or to engage with customers in a different setting. If you can’t host an event, why not try a webinar or attend a trade show? Eventbrite is a handy website that allows you to create an event and promote it.

Use Video

Don’t just stop at posting a photograph – in the modern age, videos are the best way to connect with your customers. There are plenty of ways you can do this, and videos can evoke a range of emotions. You may want to tell a story through a video, to provoke an emotion, to explain your product or its function in a fun and easy way, or to simply entertain! Use your social media platforms to post videos, or you may even want to start a YouTube channel if you plan on posting videos regularly.

Engaging with your customers will keep them happy and allow your brand to reach out to more people than ever before.

Photo by bruce mars from Pexels