5 Tips for Composing an SMS Marketing Message

For many businesses, an effective and robust marketing campaign is one that embraces a variety of techniques. Broadening your techniques often results in broadening your reach and results, so it makes good business sense. Perhaps you’ve realized that you’ve been missing out on an effective marketing channel up until this point and you’re ready to change that.

SMS marketing isn’t a new technique, and it can be incredibly useful especially for those looking for a direct way to engage with customers. But as you work to send out those SMS marketing messages, it’s important to understand there are tips that will make your message much more effective. Here’s a breakdown of the top five tips for composing an effective SMS marketing message.

It’s Needs to Be Concise and Short

The first tip and arguably the most important is to ensure that all the SMS messages you compose are concise and short. They need to get right to the point, or you will lose the reader’s interest. Many find that if you start the message off with a hook or something that grabs the attention, the odds of the customer reading through the entire message increases.

For example, starting a message with the words “HUGE SALE”, “CLEARANCE DEALS”, or “EXCLUSIVE PROMOTION” are all excellent ways to get attention. These are clear and concise, and the reader will instantly know what the message is about and if it’s of interest to them.

Make Sure the Message Is Personalized

Another tip is to make sure that the messages you send are personalized, this means including the recipient’s name in the message. Again, this increases the odds of the person reading it, as it doesn’t feel like spam or junk messages. This is perhaps one of the greatest advantages that SMS marketing offers.

Skip the Texting Shortcuts and Text Lingo

When sending text messages to friends and family, you may use “text-speak” or abbreviations typically used in text messages like “cyal ltr”, “u”, “ttyl”, and “bfn”. All of this type of shorthand text-speak should be avoided as it doesn’t come off as professional. The text message needs to represent your brand, which means it needs to stay professional at all times.

Always Conclude with a CTA

Every message should also wrap up with a strong and clear call to action (CTA), using language such as buy now, act fast, act now, sign up now, don’t miss out, last chance, lowest price this year, and so forth. Calling your customers to take action is a tip you want to employ across all marketing techniques.

Use Software to Make the Process Simple

You can also embrace text messaging marketing software that makes the process much easier and faster. Be sure to check out options like the Tatango.com SMS software platform that doesn’t require any sort of coding knowledge. The purpose of these types of software is to make SMS marketing more accessible to all business owners and make it more approachable.