How do Female Entrepreneurs Stand Out in the Pack?

Better yet, you will have solutions for future challenges, which means you will not waste time trying to figure out how to overcome certain scenarios.

Working for a start up also allows individuals to have first hand experience to the life of an entrepreneur. After having this experience, people can judge whether that is the kind of life they want to lead. Sometimes it can be a big eye opener for people when they realize just exactly how much responsibility they need to take on. On the other hand, individuals fall in love with the idea of being the boss and having the opportunity to run a business exactly the way they want to.

Working for other start ups can also make you more marketable. This means that when you are first trying to convince people why a certain idea or business should be launched, you can provide a track record of other businesses that you have helped launch.

The worst that can happen is that you realize being an entrepreneur is not in the cards for you, and instead you can begin a journey on the corporate ladder.

3. Try to find a Niche in a market or field that relates to the ENTIRE population, not just the female population.

If you want to drastically increase your chances of standing out…then avoid entering the pink ghetto. The term pink ghetto, was coined in 1983 by Holly Sklar, Barbara Ehrenreich, and Karin Stallard in their book known as “Poverty in the American Dream: Women & Children First”.The term refers to females consistently acquiring jobs such as secretaries, retail sale representatives, receptionist, waitresses etc. (Sociologyindex). The context in which we use this term here, is with regards to professions and ideas where a large portion of the female entrepreneurial population has already established themselves.

By actively choosing to seek non-female led businesses means you will either be in a male dominated field or in a field that has not been conquered by either gender. If you find yourself in the latter scenario, you can really set yourself apart and establish history by being one of the first (if not the first) females to tackle a specific business or idea.

Although let’s be clear about our suggestion here. We are not saying you should persistently avoid pursuing incredible ideas in sectors that are already led by female entrepreneurs. If you found a niche, follow your destiny. We are simply trying to help, by pointing you in a direction where you can be noticed amongst other male or female counterparts.

GEM’s findings throughout their study do show that entrepreneurial habits are slowly starting to change for females. “Even though many female entrepreneurs have home-based and service- related businesses, they are unafraid of technology and have recently entered many industries that were once male-dominated, such as construction design, manufacturing, and architecture. In addition, the retail industry still makes up the largest share of women-owned firms.” (Global Entrepreneurship Monitor)

Heather Payne, the founder of HackerYou and Ladies Learning Code knows exactly what it is like to distinguish herself as a female entrepreneur. Heather’s story is a bit ironic once you hear about it. The same idea that she pursued in order to stand out in the employment field as a recent grad, is what led her to eventually discover her business idea and ultimately her passion. Upon finishing her HBA from Ivey at Western University, Heather decided that she would create a personal website, where she could market herself a bit better and ultimately be noticed. However, it never crossed her mind to ask someone to make this website.