Entrepreneurship for our Generation

MakerBot) they would need to build their products at home or in their rented space.

A Budding Star

The latter is the approach Moshe is currently taking with his new venture, Up Entertainment. Started over a year ago, Moshe invented a new elevator display system for condo elevators that will show video and advertisements to riders, but do so wirelessly instead of using long bundles of cable, which is the industry standard.

He programmed the software himself and, with a business partner, constructed a several prototypes of the screens, which were later installed (as a trial run) in a number of smaller GTA condos. With their success, Moshe has already contacted a Chinese manufacturing company to produce more of these elevator screens at much lower costs. If all goes well, he plans to soon shift his business into full operation, installing custom screens in condo elevators throughout the GTA.

In all, never before has it cost so little or been so easy to not only start one’s own business, but make it survive and even grow globally. The only thing stopping most from doing so is the willingness to take risks and invest their time to pursue those opportunities they see in front of them.

For Moshe, there’s one thing he would tell a young counterpart interested in trying entrepreneurship, “(It’s) a lifestyle, not just a career. So what do you have to improve most? Yourself. I am constantly trying to develop myself, looking for what I’m good at and what are my weaknesses and trying to improve on them.

“There is no stop. You can always be better, always continue, always improve, always explore other opportunities. It’s like a never ending marathon.”