A Crafty Business Model – Misssoka’s Take on All Things Eco

LS: Is eco a trend or is it the future?

Misssoka: It’s both. Right now it seems everything is proudly selling its “green” angle to be on trend. Companies are aware that this is what consumers want. Because of this shift in consumer expectation, the idea of “green” as a trend will inevitably turn into sustainable production as the norm, at least in the West.

Of course, there will always be goods created in unsustainable ways, but many industries are now seeing how the concept of sustainability offers positive benefits both environmentally and economically. Eco means more than just recycling or repurposing materials; it is about considering the means of productions and the life cycle of a product. Our Heirloom collection isn’t traditionally “green,” but the timeless designs are intended to be passed on for generations.

LS: Why do some eco-products cost more?

Misssoka: It has a lot to do with their modes of production. There are fewer shortcuts when things are made sustainably, more man hours at fair wages, more steps in the process, smaller production runs, lack of subsidies, availability of material – all of this can translate into higher costs for the creator and consumer.

It is sometimes hard to negotiate the cost disparities in our heads because it means looking at a bigger picture, but it is well worth it. The more we do, the easier it will be for businesses, big and small, to continue making the shift towards sustainable production. The ball is already rolling – it’s a slow roll, but consumers are beginning to reprioritize; they are starting to appreciate abundant clean water supplies and breathable air more than a killer bargain.

LS: What advice would you give to other young artists/entrepreneurs hoping to see a return from their talents?

Misssoka: Know your industry and communicate with the community. It pays to do a bit of research and to be selective when choosing venues. You can make more money in less time at a carefully selected, well-promoted event. And whatever the entrepreneurial endeavour, get out there and talk to the people who are doing it with some measure of success.

Granted the eco-craft community is a pretty friendly and generous bunch, but a few short conversations have saved us applying to poorly managed events, and directed us to the best suppliers, retail opportunities and more. Aside from networking, seek out the help that is available to you through government programs or NPOs, like Youth Employment Services (YES) Montreal.

There is a wealth of knowledge and resources available, often at no charge, to help your venture succeed.

To check out Misssoka’s line of unconventional jewelry, check out http://misssoka.com/

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