The Rise of Mobile Marketing and Coupons

The rise of mobile computing has revolutionized a great many things. From how we access information, search for it, share it, even use it to start revolutions (as seen recently in Tunisia and Egypt). Nowadays, we use our mobile devices for most everything except making phonecalls. In all, “smart phones” really have made us smarter, by providing us with the tools we need to use information for efficiently and effectively.And with half the planet’s population hooked up to a mobile device of some kind, the possibilities for this growing wave of interconnectedness is limitless.

There is no industry left untouched by the rise of mobile computing in some way. But one of the more exciting industries  taking advantage of this new trend the advertising industry, specifically in the field of coupon promotion. This niche industry is already projected to be worth 6.5 BILLION by 2014.

But why?

Because with the rise of mobile computing usually comes with it the rise of geolocation. An example of this connection is how Starbucks emails patrons web coupons to their mobile phones as they enter within a short distance of a Starbucks location. This is advertising at its most targeted. This example is one of many. But to tell this story in a more illustrative way, we’d like to share with you an infographic form PromotionalCode.org.uk. Check it out to learn more about the rise of mobile!