Generic VS Brand Name Drugs

The word “generic” usually entails a negative connotation when used to describe products. There is one exception however, and that is in the pharmacy aisle. When you take the time to examine the products closely, you might find that generic products are likely to be the identical substance as the one next to it with a much fancier package and well-known brand name. Even if the generic name drug is being sold at a much cheaper cost, but all the other factors would still tempt you to believe that brand name drugs are slightly better.

Marketing is always a major tool used by producers when they run into problems such as patent name expiration. This infographic will give you an excellent example of exactly what it means to have successful marketing tactics in the modern world.