The Century of New Media

It may not simply be the type of content that’s reader-worthy. It’s debatable whether content on any site that hasn’t reached an overwhelmingly large readership is worth paying for.

It’s scary to predict a world in which ads generate such high revenue. Native advertising, meant to disguise ads as seamless or natural transitions from traditional copy to advertising, can be seen on almost any news network or event.

Advertising, mediums and overall revenue shift the discussion to the type of media being produced, and in turn, what our culture demands of its news producers. Judging from the amount of “freebie” news outlets, it would seem that journalists now are become more privy to engaging in a discussion about social issues accompanied by hard facts.

Where are the Mackenzie’s of today’s print culture?

Lindsey Addawoo is a fourth year student in Ryerson University’s RTA School of Media. In the past, Lindsey has interned at Global News and written for various student publications, such as The Ryerson Free Press and McClung’s Magazine.

Photo courtesy to mashable.com & huffingtonpost.com