10 Tips from Tim Frick for Increasing Online Engagement

6. Email Tip

Using Google Analytics’ Campaign feature and URL Generator to include GA-specific links in your email campaigns will allow you to track user traffic from the moment they click on a link in their email to show pages per visit, average time on site, percentage new visits, and bounce rate.

This will give you valuable information on levels of user engagement, allowing you to provide more relevant content to those people in future mailings.

7. Social Media Tip

If social networking sites like Facebook and LinkedIn are too ‘all-purpose’ for your needs and you can’t find a niche social site that serves your community, create your own. Ning, a hosted social network creation site, has been around for a while, but others–like Social Engine, BuddyPress, and Pligg, for instance–allow you to quickly build social sites on your own domain with custom design, architecture and features.

8. SMO Tip

Social Media Optimization (SMO), content marketing, call it what you will. At the end of the day it’s all about content in context, so put the extra effort in to make your content work specifically for the medium in which it is being deployed.

Conversations tend to work differently on Facebook than they do on Twitter, for example, so take that into consideration before starting one. Knowing where your audience is and the dynamics for interacting with them across multiple platforms will make a world of difference in their level of engagement.

9. Web Video Tip

Tools like Blip.tv and Tubemogul have allowed you to upload once and distribute your video content to multiple destinations for quite some time now. To date, these tools have been limited to a few dozen sites.

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In April 2010 Tubemogul released Destinations, a publishing suite that automates video transcoding and uploading to any site, including niche video sites, custom FTP sites, content delivery networks, cable outlets, and so on, vastly increasing potential audiences for your content. Just remember that content engagement will increase exponentially if the videos you post are relevant to the community site to which you post them.

10. ROE Tip

Returns come in many forms–financial, personal, communal, and so on. The best way to figure out your own return is to start measuring the results of your efforts. There are hundreds of analytics tools that will give you metrics data on everything from site performance to blog traffic and your influence in social media.

Start using them. Web apps like Woopra, Google Analytics, Compete and Adobe’s Omniture will help you analyze site traffic patterns while Social Mention, YackTrack, Tweetmeme and others will help you track conversations across the social web. Google’s Blog Search, BlogPulse and Trendpedia will do the same for blogs.

I’m sure these 10 tips for return on engagement are more than enough to convince you that Tim seriously knows his stuff. So what are you waiting for? Go to Amazon and buy Tim’s awesome book!

BY Garin Kilpatrick,  Contributing Blogger
Blog: Innovative Digital Marketing

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